When you look for the best aso agency to work on aso for your app, you need to have some knowledge about what ASO is. To get a better idea, read ahead to understand what App Store Optimization actually does.
What top aso companies do is that they help your app by increasing its visibility in the market, mainly Google’s Play Store and Apple’s App Store. Your app has a higher chance of getting recognised and receiving downloads if it is well optimised. ASO companies give you proper insight on how to achieve that and help your app get the attention it deserves. In truth, a lot of companies make the mistake of trying to work on ASO for their app on their own and it almost always ends up resulting in a lot of time and effort wasted with no results to show. To save time and resources, you should invest in a more professional outlook instead of trying to work ASO on your own. ASO experts have certain tips and tricks up their sleeve to get better results than a layman can even with all the knowledge readily available on the web. The time you waste by trying to work App Store Optimization on your own can be utilised in another way while ASO experts work on your app. If you continue to try to work on your app on your own, you may get quite far behind a competitor who is using ASO for their app with the help of an agency.
An aso company will evaluate your app and its stats. Every app is different, which makes the process of aso unique for every app. Experts will check the visibility of the app, the keywords, etc. Another aspect of this evaluation is knowing what your competitors are up to in terms of aso. The best Aso agencies cover the entire ground and work with the data they analyse.
It is very important that you pick an agency that provides best ASO service will work on all aspects of App Store Optimization and continue to do that for a long time so that your app stays at the top. ASO experts do a lot of heavy work and will create a list of keywords and work towards implementing them to make the app more visible.
Keywords play an important role in helping an app rank high. They are mainly included in a lot of ways in the app (depending on play store and App Store) like the App name, the subtitle, short description, long description, etc. Your ratings and reviews also play a huge role in making your app visible to other users. It is said that over 80% of your current users read at least one review before downloading the app so it’s very important to keep updated with your reviews and ratings as well. ASO experts take care of all that and a lot more and with just a few tweaks to your app, you can make sure that your app is rating high enough to attract potential users and make them download the app.