The higher you will get your app placed in the App Store, the better chance you get a steady stream of downloads, that is the short and sweet version of the process. ASO is what we call (App store optimization) is the process by which you improve the visibility of your mobile app within the App Store, with millions of new downloads available each year, it can be easy to get lost, especially if your app falls into one of the more popular categories. In some ways similar to SEO, ASO allows companies to log into their app store accounts and make a range of enhancements in order to increase their app’s visibility, engagement levels, and in turn, downloads and purchases.   WHAT ARE THE BEST (ASO) AGENCIES?   The best app store optimisation agencies are:   1.Redbox Mobile▪▪▪▪▪ It's a mobile marketing and app store optimization agency. Founded in 2013, the UK-based company helps developers and marketers increase their app’s rankings, downloads and revenue. Redbox Mobile will analyze your app’s performance in the app store and direct changes to optimize your app store assets. Their impressive list of global clients includes Vodafone, Universal, Tesco, and Virgin. ☆ Key ASO services: strategy, app store and competitor analysis, optimize your app store assets including video and screenshots. ☆Tagline: App store optimization and search ads specialists. ☆Offices: Hungerford and London (UK).   2.Yodel Mobile▪▪▪▪ This is the leading global app marketing consultancy and Mobile Agency of the Year 2019, specialising in launching and scaling apps. Since their inception in 2007, they’ve launched and aided the growth of over 200 apps. They work with clients from single territory start-ups to established, multi-territory, international brands such as mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark. ☆ Key ASO services: App store listings, images, videos and reviews optimization ☆Tagline: The leading global app marketing consultancy ☆Offices: London, UK  

3. App Growth Network:

It is an app marketing agency with an expertise in three major mobile app marketing areas – User Acquisition, Analytics and Product Marketing. Launched in 2018, the agency has already got a number of prominent mobile apps in its portfolio, such as The Mindfulness app, CatchUp, Sage Accounting and more.   ☆Key ASO services: Global ASO, App Analytics, App Retention Analysis, App CPI campaigns with ad networks, Search Ads & UAC Optimization, App Store creative optimization, Android Link Building & PR outreach, Cross Device Mobile SEO ☆Tagline: A Global App Product Marketing Agency ☆Offices: Vancouver (Canada), Barcelona (Spain), Berlin (Germany), Seattle (US) and India.  

4. Miratrix --

It is a London-based app store optimization agency that helps app developers drive high quality and high volume downloads. Founded in 2012, by Nick Duddy, Miratrix can help you put together a comprehensive app marketing plan to reach your goals. They provide competitor and market analysis, keyword research, app store page optimization, and will examine reviews and user experience to boost your app store visibility.   ☆Key ASO services: App audit and analysis, keyword research, optimization of app store assets, and reviews. ☆Tagline: Organic App Marketing & App Store Optimization ☆Offices: London (UK).   TOP (ASO) COMPANIES:  

1. Gummicube

Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Gummicube’s DATACUBE ™ software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior is no longer a black box — resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition. ☆Services: App Store Optimization, Mobile App Marketing, Review & User Sentiment Management, Social Influencer Program, ☆Offices:  San Jose, US ☆Tagline: We’re dedicated to helping your mobile app find its audience.  

2. Fourez

Fourez is an end-to-end digital marketing and mobile apps development company with profound expertise in developing mobile applications and crafting winning social media marketing campaigns. The team has in-depth experience in the fields of mobile application development and helped many individuals and organizations to develop mobile apps in platforms like iOS and Android.   ☆Services: Digital Marketing, Mobile App Development & Promotion, Web Design & Development, ☆Offices: Tamil Nadu, India, Bangalore, India ☆Tagline: Grow the App users organically.  

• Conclusion:

We found that the majority of ASO requests don't show a significant level in Antananarivo. We think that maybe the baseline level of ASO is lower than 200 U/l so the next step is to perform a study among general population in order to determine the normal value of this parameter.   The app industry has changed my life. It has given me a breath of fresh air. So many possibilities, so many amazing entrepreneurs, so many challenges.    ASO is not perfect. It is not a magic solution, but is for sure a smart way to empower developers and appreneurs to find their own market and increase the discoverability of their apps.